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Strategic Fallacies in Advertising: Why and How They Influence Consumers

Advertising is all about persuasion. Marketers want to grab attention, inspire desire, and get people to act. Advertisers use rational, emotive, and fallacious methods to…

The Power of a Lucky Name: How Strategic Naming Can Shape Your Business’s Future

Overview When launching a new business, entrepreneurs often focus on product development, funding, and marketing strategies. However, the company’s name is a crucial factor that…

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